Organizational Communications Leader Gary Grates Joins Aimcast as Growth Surges

Aimcast is pleased to announce the appointment of new Team member Gary F. Grates, who will advise on client strategy and new business. Grates is globally renowned as the leading voice in organizational (employee) communications and change.

He has more than 25 years of corporate, marketing/brand, labor, and strategic communications experience with a particular expertise in business transformation and internal communications to create organizational confidence internally to optimize corporate relevance.

"Our team is comprised of industry leaders who are game changers in the worlds of technology, entertainment, military intelligence, healthcare, sports, communications and more, coming together to transform and improve the employee experience and how workforces engage and connect to drive better enterprise performance with better work-life balance," says Steve Rimland, founder and CEO of Aimcast. "We are excited to add Gary's leadership, expertise and energy to this mission."

"At a time where internal communications is critical to organizational alignment, workforce motivation, and strategic intent, Aimcast offers a combination of technology, content design, internal communications implementation, counsel and business solutions to accelerate success," said Grates. "Steve and team are committed to enabling CEOs, CCOs, CHROs, and functional business leaders to achieve employee engagement and a stronger workforce experience."

Gary F. Grates is a respected expert in corporate communications, change management communications, employee engagement, and corporate strategy execution. His prior work, specifically in change management, internal communications, and business strategy deployment, includes General Motors, City of Hope, Chevron, IBM, PepsiCo, Harley-Davidson, Vale, Dell, HP, Kimberly Clark, Merck, and Ipsen, to name a few. He serves as Principal/Managing Partner at GConsulting Group, and also previously served as Principal at Real Chemistry, President/Global Managing Director of Edelman Change & Employee Engagement, and Vice President/North America, Corporate Communications, at General Motors Corporation.

A frequent facilitator, lecturer and author on issues facing corporate management and communications professionals worldwide, Grates has been referred to as the "thought leader" in change management communications and effective corporate communications and positioning. He has published more than 700 articles/white papers on the strategic importance of communications in achieving business excellence. He is also an adjunct professor at Syracuse University's S.I. Newhouse School of Communications, having been awarded the inaugural "Outstanding Adjunct Professor of the Year in 2022."

About Aimcast

Aimcast is transforming the way we work, maximizing productivity, and turning teams into communities that get smarter over time. Founded to solve the problems of one-size-fits-all communications, lack of organizational alignment, and workplace disengagement, Aimcast fuses its AI-driven technology platform with expertise in organizational performance to help leaders be heard above the digital noise while helping employees achieve a healthier work-life balance. Trusted by leading Fortune 500 companies, the Aimcast platform delivers the right content to the right person at the right time using patented AI technology that optimizes absorption of the message — in a fun, social-focused way. To learn more about Aimcast, visit and follow us on LinkedIn.

Contact Information:
Richard Zemsky
[email protected]

Original Source: Organizational Communications Leader Gary Grates Joins Aimcast as Growth Surges
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