A press release on its own is powerful. But, when it's paired with targeted media pitching, its strength and reach intensify.
As an industry leader in press release distribution services and media technology, Newswire helps companies of all sizes and industries turn their owned media into earned media.
For clients that are part of its Media Advantage Platform (MAP), the combination of consistent press release distribution and media pitching is what continues to unlock positive outcomes.
In fact, in 2022 alone, Newswire's experts have facilitated 300 earned media mentions and counting for its MAP clients in top-tier publications such as Bloomberg, Cheddar, CNBC, CNET, Forbes, People, The Wall Street Journal and many more.
"Media pitching gives a press release an extra set of legs to reach a wider audience," said Charlie Terenzio, CMO and SVP of Media and Marketing Communications at Newswire. "Our MAP team understands the power of the press release and media pitching pair and leverages this combination on a regular basis to help our clients stand out in their respective markets."
The benefits of media pitching include but aren't limited to:
- Sharing additional details related to the story. Offering additional facts and figures that are unique to your brand and the press release topic is a great way to add depth to your media pitch and capture the attention of the journalist you're reaching out to.
- Humanizing the story. Press releases stick to the facts while media pitches expound on that information in a way that's personal and focused on the reader of the targeted publication.
- Extending the life of a press release. As mentioned before, a press release on its own can only go so far. Media pitching that leads to earned media coverage expands the reach and amplifies the message of the story.
"If you're struggling to generate a buzz around your brand and secure earned media mentions, the missing link is likely media pitching," added Terenzio. "Though every step of the press release distribution process is important, a well-crafted media pitch gives brands their best chance at breaking through a journalist's cluttered inbox and capturing their attention."
For more information about media pitching, check out Newswire's Media Pitching 101 Smart Start guide to learn more.
Newswire is a media technology company that provides its clients the Media Advantage Platform consisting of press release distribution, media databases, media monitoring, and newsrooms that power the Media Advantage: greater brand awareness through earned media, increased online visibility through greater SEO recognition, and more sales inquiries through targeted digital marketing campaigns.
Through its disruptive Media Advantage Platform, relentless commitment to customer satisfaction, and passion for customer performance, Newswire is automating media and marketing communications for large and small businesses seeking to deliver the right message to the right audience at the right time for the right purpose.
To learn more about Newswire and its Media Advantage Platform, visit Newswire.com and discover why our customers have named us #1 for Customer Satisfaction and Ease of Use for four years in a row.
For more information, visit http://www.newswire.com.
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Chief Marketing Officer
Press Release Service by Newswire.com
Original Source: Media Pitching Can Extend the Reach of a Press Release. Newswire Explains